National Magazine Awards for Digital Media Finalist
Wired magazines’s Best Apps of 2011
ReadWriteWeb’s Top 10 Web Products of 2011
Min’s 21 Most Intriguing People in Media
New York magazine’s 21 New Media Innovators
Technology Review: “The Atavist Platform for publishing enhanced ebooks is what Apple’s iBooks Author program should have been. Out this spring, this Web-based tool for transforming any collection of words, images, sound, video, and other media could be the key to unlocking ebook publishing for the rest of us. …I got a more or less exclusive look at the Atavist Platform last week at Science Online (which is kind of like Burning Man, but for science journalists) and the ambition and potential scale of the project just about popped a blood vessel in my brain.”
PaidContent.org: “The Atavist sold over 100,000 copies of ten e-singles combined last year, company CEO Evan Ratliff announced at a Digital Book World Panel this afternoon.”
David Carr, The New York Times: “In what may be the first tangible result of journalists gathered in a bar to complain about the state of reading, they did something beyond ordering another round. The result is The Atavist, a tiny curio of a business that looks for new ways to present long-form content for the digital age. All the richness of the Web — links to more information, videos, casts of characters — is right there in an app displaying an article, but with a swipe of the finger, the presentation reverts to clean text that can be scrolled by merely tilting the device.”
New York: “The New Pamphleteers: E-books are more than a publishing platform—they’re a whole new literary form.”
Gizmodo: “Consider this possibility: A reading experience on the iPad that doesn’t awkwardly mimic a newspaper or try to be some hyperkinetic cousin of a paper magazine. One that combines text and multimedia in a distinctly new way. That’s the Atavist.”
The Washington Post: “The digital experience is becoming an ally to long writing, rather than an impediment…. It may be we’re rediscovering a more literary time right now.”
The New York Observer: “[Atavist writer Dobbs] earned roughly a dollar for each $2.99 copy, making the e-book a more profitable venture than any magazine story he has written. The story even generated more sales revenue than two of his books.”
The Independent (UK): ”The long-form resurrection: Will snappy websites kill off lengthy magazine reads? A new set of online curators that collect the best non-fiction suggests otherwise.”
Fast Company “An app that rescues long-form journalism…a just-right blend of digital and printed magazine.” (see also a Fast Company Q&A with creative director Jefferson Rabb)
GOOD magazine: “…they’re bringing stories to life in a way that most other apps haven’t quite mastered.”
The Huffington Post: “…a model of concision and elegance…attention to and investment in content, not infrastructure and personnel; and seamless user experience and commerce designed for how we buy and read, based on iTunes, Amazon and Android, not a palimpsest of pre-digital legacies and web experiences. Magazine and book publishers could find worse roadmaps to the future.”
The New York Times: “The Atavist integrates clever tools into the text, like interactive timelines and character biographies to help a reader quickly find her place without spoiling the plots. I found that this helped me spin through “Lifted” without the digressions that have usually turned me off of e-books.”
Business Week: “Brooklyn is set to give rise to the ultimate in 2011 bespoke craftsmanship: artisanal iPad publishing.”
Wired: “What is more natural than firing up your iPad during your lunch-break and spending an hour reading about a $150 million bank heist…. The Atavist, a small new publishing house dedicated to long form journalism…curated for quality but with pick-n-mix sales, may be the real future of magazines.”
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